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Business Branding: The Complete Course Part 1 – Strategy

Build A Strategic Brand From The Ground Up, To Catapult Your Marketing Impact
Instructor:
Steve Houraghan
22,025 students enrolled
English [Auto] More
How to spark your audiences interest and hold their attention
How to position your brand effectively to stand out on its own
How to get your audience to feel something for your brand through personality development
the common mistakes that nearly all failing start-up’s make and how to avoid them
How to develop a brand voice that makes it easy to resonate through content and social media marketing
Why most businesses lose money with their Facebook or Google Ad campaigns
How to enhance your marketing efforts through effective storytelling adapted for modern platforms

You’re here because you want to build a strategic brand from the ground up.

A brand that sparks interest, connects through emotion and nurtures long-lasting and loyal relationships.

Whether you’re an entrepreneur building a new brand,

a business owner who wants to improve performance,

or a brand designer who wants to enhance their work with strategy,

this course will teach you step-by-step, how to build a strategic brand from the ground up.

  • What are the common mistakes that nearly all failing startups make?

  • How can you spark your audiences interest and hold their attention?

  • Why do most businesses lose money with their Facebook or Google Ad campaigns?

  • How do you position your brand effectively to stand out on its own?

  • How do you get your audience to feel something for your brand through personality development?

  • How do you develop a brand voice that that makes it easy to resonate through content marketing and social media marketing?

  • How can you enhance your marketing efforts through effective storytelling adapted for modern platforms?

If you want to know the answers to these questions and learn the techniques, frameworks and processes to build a strategic & effective brand from scratch then this is the course for you.

Welcome to Business branding: The Compete Course

This is part 1 of a 2 part course where you’ll discover the techniques and processes

that will allow you to develop your own brand step-by-step as you work your way throughout the course.

You’ll learn about the importance of brand substance and how most people see through a brands fluff.

You’ll uncover exactly who your audience is so you can position your brand uniquely and effectively while you’ll use their characteristics and behaviours to resonate with them through personality.

As we move throughout the course, Ill be prompting you to take action step-by-step, allowing you to build a brand with a solid foundation in place, strategically built around who your audience is.

You’ll then be perfectly placed to express your strategic brand through messaging, storytelling and visual presence, which we’ll cover in part 2 of this course.

As always there’s the 30 day money back guarantee so theres no risk, if you don’t like the content, you can get your money back.

I truly believe that the information in this course, will help you to build a brand from the ground up, with a framework that allows you to connect with and nurture your audience to build long-term following and loyalty.

I really hope to see you inside

Introduction

1
Thank You
2
The Anatomy Of A Strategic Brand
3
What You'll Learn

Brand Strategy Overview

1
Branding vs Marketing: Why They're So Different
2
The Brief Story Of Branding
3
The Common Path To Failure
4
The Crucial Role Of Strategy

Internal Branding #1:

1
The Emergence Of Brand Purpose
2
Start With Why
3
How To Develop Your Brand Purpose
4
TAKE ACTION: Develop Your Brand Purpose

Internal Branding #2

1
Brand Vision - The Ambitious Brand
2
How To Develop Your Vision Statement
3
TAKE ACTION: Develop Your Vision Statement
4
Brand Mission - The Committed Brand
5
How To Develop Your Brand Mission
6
TAKE ACTION: Develop Your Mission Statement
7
Core Values - The Moral Brand
8
EXAMPLES: Core Values
9
How To Develop Your Core Values
10
TAKE ACTION: Develop Your Values Statement

Brand Positioning

1
What Is Positioning?
2
Who Is Your Audience?
3
How To Find Your Audience
4
TAKE ACTION: Develop Your Audience Persona
5
Who Are Your Competitors?
6
How To Audit Your Competitors
7
TAKE ACTION: Complete A Competitor Audit
8
What Is Your Differentiator?
9
EXAMPLE: Positioning - Trying Harder
10
How To Discover Your Differentiator
11
TAKE ACTION: Discover Your Differentiator
12
How To Develop Your Positioning Strategy
13
TAKE ACTION: Develop Your Positioning Strategy + Statement

Brand Personality

1
The Old-Fashioned Modern Brand
2
What Is An Archetype
3
Archetypes To Leave A Legacy
4
Archetypes To Pursue Connections
5
Archetypes To Provide Structure
6
Archetypes To Explore Spirituality
7
How To Apply The Archetype Framework
8
TAKE ACTION: Align Your Brand To An Archetype

Conclusion

1
Review Part 1 & Preview Part 2
2
Thank You
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30-Day Money-Back Guarantee

Includes

3 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion