4.64 out of 5
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Copywriting: Basics For Beginners

Learn how to attract new leads and write compelling copy that gets your audience to take action.
Instructor:
Mason Komay
21,305 students enrolled
English [Auto]
How to Write Engaging Email Copy
How to Get Started As A Copywriter
How to Get People Responding to Your Emails
How to Analyze Your Niche / Market
How to Begin Your Freelance Copywriting Career

Welcome to Copywriting: Fundamentals for Beginners!

The only course you need for learning the basics of writing to sell in 2023.

Here, you’ll be able to easily learn the skills you need in order to take up a career in Copywriting. You will also gain some insight into how modern-day employers tend to hire new freelance contractors.

If you’re not entirely sure what copywriting really is – no worries. My course is designed on a level that explains some of the most common misconceptions about copywriting in plain English. This course essentially gives you a chance to learn critical writing skills that you can apply later in your career.

In this course, you’ll discover the fundamentals behind one of the most popular transferable skills, all in a course designed for complete beginners. Plus, I’ll even share some of my own personal experiences to give you a fresh-eye perspective.

In less than 2 hours, you’ll learn everything you need to know, from the complete basics, all the way to actually beginning your career as a freelance copywriter.

That’s right. Your first step towards a new career as a copywriter takes less than an afternoon. And, as always, you have the option to request a refund if you do not find the course to your liking. However, I have full confidence that you will.

No Experience Necessary!

Welcome To The Course!

1
Welcome To The Course!

Welcome to Copywriting: Fundamentals For Beginners! In this lecture, I’ll go over everything that we’ll be covering throughout the course.

The Fundamentals of Copywriting

1
What Exactly Is Copywriting?

In this lecture, we'll go over the basic fundamentals of copywriting, and what it really means to be a copywriter.

2
Different Forms of Online Writing

In this lecture, we'll cover the basics of a few different forms of online writing and how certain elements can be used for excellent copywriting results.

3
A Transferable Skill

In this lecture, I'll discuss how you can apply your skills as a copywriter to a variety of industries, as well as the difference between a transferable skill & a profession.

4
Section Summary Quiz

A short quiz, followed by a summary of the section.

The Art of Flawless Copy

1
Redefining Your Writing Style

In this lecture, I will teach you how to redefine your writing style to match that of a copywriter.

2
Capturing Your Reader's Attention

In this lecture, I'll discuss the most important element behind capturing the attention of your audience.

3
Originality

In this lecture, I'll discuss the importance of authenticating your copy & how to do so.

4
Error-Free Copy

In this lecture, I'll discuss the importance of having consistently error-free copy & how to write it.

5
Keeping It Short & Sweet

In this lecture, I'll discuss the efficiency of getting straight to the point with your copy.

6
Fancy VS. Professional

In this lecture, we'll go over the differences between writing fancy & professional copy. 

7
Section Summary Quiz

A short quiz, followed by a summary of the section.

Writing To Sell

1
Sales Copy - A Deeper Look

In this lecture, we'll take a deeper look into the process of writing to promote & sell.

2
Helpful Tips

In this lecture, I'll discuss a few general guidelines that you can follow for better results.

3
Identifying & Understanding Your Niche Market

In this lecture, we'll go over how you can identify and analyze your niche market for a more direct style of copy.

4
Keywords

In this lecture, I'll be discussing the importance and use of keywords.

5
Conversions

In this lecture, I'll discuss what a conversion is, as well as a call-to-action.

6
Email Marketing & Sales Letters

In this lecture, I'll be discussing the process of email marketing and writing effective sales letters.

7
The Power of Free

In this lecture, I'll be discussing the true power of including a free promotional item within your offer.

8
Common Traits

In this lecture, I will teach you how to appeal to customers and clients with a few common traits that everyone looks for.

9
Section Summary Quiz

A short quiz, followed by a summary of the section.

Self-Employment Opportunities

1
Where Should You Start?

In this lecture, I'll be discussing the next step towards beginning your career as a freelance copywriter.

2
Freelancing

In this lecture, I will teach you everything you need to know about freelancing.

3
Social Networking

In this lecture, I'll be discussing a key strategy in gaining different insights & increasing your online presence.

4
Connecting With Clients

In this lecture, I'll go over a few techniques that you can use in order to better connect with clients.

5
Section Summary Quiz

A short quiz, followed by a summary of the section.

Overall Summary

1
Course Summary

An overall summary of everything that we've covered throughout the course.

2
Professional Copywriter Quotes (BONUS)

Gain new insight and motivation through these inspirational quotes from other professional copywriters.

3
Personal Advice (BONUS)

My parting advice from me to you.

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

2 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion