4.75 out of 5
4.75
121 reviews on Udemy

Digital Marketing Agency: Grow Your Digital Marketing Agency

Get More High Paying Clients & Scale Your Digital Marketing Agency or Social Media Marketing Agency with Research+Pro
Instructor:
Dekker Fraser, MBA
18,146 students enrolled
English [Auto]
Digital Marketing Agency
Getting Clients
Acquiring Clients
Firm Growth
Professional Service Marketing
Growing Your Digital Marketing Agency

This is the ultimate course on growing your digital marketing agency or social media marketing agency & getting more clients. I worked for a digital marketing agency for 5 years. I also worked as an independent consultant. As a global marketing manager for Sony, I worked with some of the top marketing agencies in the world including Digitas, Mediacom, and Publicis. I taught college level digital marketing and I have an MBA from the top business school for marketing–the Kellogg School of Management. This is where the father of marketing Philip Kotler teaches.

But this course is not just based on my own anecdotal experience in a digital marketing agency. It’s also based on academic research and advice I received from some of the world’s top consultants–partners at firms like Accenture and McKinsey–the companies that have been buying up digital marketing agencies lately.

I’m going to teach you:

  • How to get more clients for your digital marketing agency

  • How to get more high-paying clients

  • How to grow your digital marketing gency

  • How to write cold emails and ads to get clients

  • How to write digital marketing proposals

  • How to create a client-acquisition funnel

  • How to convince clients to hire you

  • How to price your digital marketing agency services

One of the most important things to remember is that in this course you can ask me questions. So if you feel anything at all is missing, I will fill that gap by answering your personally.

This course is for people who work in digital marketing agencies that are large or small, including independent marketing consultants and contractors.

Let’s start get started!

Growing Your Digital Marketing Agency

1
You Are Selling a Professional Service!
2
Specialists Dominate 1
3
Specialists Dominate 2
4
Choosing a Specialty for Your Digital Marketing Agency [Workbook]
5
Specialties
6
Assignment - Trusted Advisor
7
Assignment - Selling Outcomes
8
Research 1
9
Research 2
10
Assignment - Research
11
Getting Clients with Cold Email 1
12
Getting Clients with Cold Email 2
13
Getting Clients with Cold Email 3
14
Assignment - Cold Email
15
Getting Clients with LinkedIn Ads
16
Getting Clients with a Facebook Ad + E-book
17
Quiz
18
Getting Clients with Video Ads on LinkedIn
19
Assignment - Mid Funnel Offers
20
Getting Clients with Direct Mail
21
Getting Clients with Direct Mail 2
22
Getting Clients with Direct Mail 3
23
Getting Clients with Partnerships
24
Other Ways to Get Clients
25
Persuading Clients 1
26
Persuading Clients 2
27
More Ways to Get Clients
28
Getting Clients with Funnel Content
29
Digital Marketing Agency Pricing
30
Digital Marketing Agency Proposals 1
31
Digital Marketing Agency Proposals 2
32
Economics of Scaling and Agency
33
Appendix
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

3 hours on-demand video
6 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion