4.61 out of 5
4.61
256 reviews on Udemy

Digital Marketing Mastery

End the confusion surrounding digital marketing once and for all and confidently create marketing that delivers results.
Instructor:
Adam Erhart
952 students enrolled
English More
Design a marketing funnel and assign relevant KPI’s
Create 8 different pieces of content marketing to overcome each potential customer object
Write a 3-part email indoctrination series to welcome people to your email list and business
Determine the best marketing strategy for the business objective (search vs discovery)
Identify and locate their ideal customers online and create a plan to engage with them there

Digital Marketing Mastery will give you the skills, strategy, and resources that will allow you to confidently create marketing that drives results and the ability to grow ANY business.

You’ll discover the proven principles that all great marketing campaigns are built on and learn how to create killer campaigns of your very own.

Learn how to tap into a neverending supply of content ideas and create high converting content that makes sales without sounding “salesy” and the secret to overcoming objections in advance.

Identify and target your perfect market online and create the most effective social media marketing campaigns using today’s most popular platforms.

Design and build your own automatic customer-generating marketing funnel and discover the simple strategy that guarantees profitability right from the very first click.

Email marketing is one of the most effective and profitable tools available to today’s modern digital marketer. This will show you exactly how to make email your email list your most valuable asset. Ever.

Data is what separates the amateurs from the pros. Discover the most important digital marketing metrics to track and create your very own digital marketing metrics tracking sheet.

Above all else…

Digital Marketing Mastery will give you the skills, strategy, and resources that will allow you to confidently create marketing that drives results and the ability to grow ANY business.

Introduction

1
Introduce instructor and background, course overview
2
Activity - Reflection activity: What do you want to get out of this course

Section 2: Digital Marketing Fundamentals

1
Lecture 3: Digital Marketing 101
2
Lecture 4 Segmentation, Targeting, Positioning and Differentiation
3
Lecture 5: 80/20 Marketing
4
Lecture 6: Ideal Customer Avatar (demo, geo, psycho)
5
Lecture 7: Activity - Identifying your ideal customer (Ideal Avatar Worksheet)
6
Lecture 8 Business Model Optimization (offers, tiers, retention)
7
Lecture 9 Market Research

Section 3: Content Marketing (5 lectures)

1
Lecture 10 How to make sales with your business’s story
2
Lecture 11: Activity - Write a story using these guidelines
3
Lecture 12: The 8 Types Of Effective Content
4
Lecture 13: Activity - Create 8 different pieces of content marketing
5
Lecture 14 How to overcome the 7 most common buying objections
6
Lecture 15 The Content Multiplier Formula (How to turn 1 into 12)
7
Lecture 16 - SEO (How To Optimize Your Content)

Section 4: Social Media Marketing (7 lectures) - Keep it shorter

1
Lecture 17 -Intro to social media - focus on video
2
Lecture 18- Facebook
3
Lecture 19 - Instagram
4
Lecture 20 -YouTube
5
Lecture 21 - LinkedIn
6
Lecture 22 -Twitter
7
Lecture 23-TikTok
8
Lecture 24: Activity - Identify and locate their ideal customers online

Section 5: The Marketing Funnel (i.e. Customer Journey) (3 lectures)

1
Lecture 25 - How to create a customer generating marketing funnel
2
Lecture 26 - Digital Marketing Math (funnel math)
3
Lecture 27: Activity - Design a marketing funnel and assign relevant KPI’s

Section 6: Email Marketing (5 lectures)

1
Lecture 28 - The 10 Key Elements To All High Performing Emails
2
Lecture 29 - 7 Proven Email Subject Lines That Get Opened
3
Lecture 30 - 10 Email Marketing Tips To Make More Sales
4
Lecture 31 - Email Marketing Automation
5
Lecture 32: Activity - Write a 3-part email indoctrination series

Section 7: Data & Analytics ( 3 lectures)

1
Lecture 33 - Digital Marketing Metrics
2
Lecture 34: Activity - Creating a Digital Marketing Tracking Sheet
3
Lecture 35 - What’s Next?
You can view and review the lecture materials indefinitely, like an on-demand channel.
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Includes

2 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion