Email marketing: Build an email list of your ideal buyers
Over the past decade, I’ve discovered just how POWERFUL a targeted email list can be. As my email list grew, so did my income! In this course I’m going to share my exact strategy with you!
I’m going to put you on the path of selling your products and services on a consistent basis, by giving you the MOST mission-critical ingredient:
A targeted email list that grows on autopilot.
There’s a simple formula that says the more targeted subscribers you have on your list, the more sales you’ll be able to make.
This is the simplest math equation on the planet, and trust me, it works.
But only if you grow that email list THE RIGHT WAY!
The important part? Not all email lists are created equal!
You don’t need to run crazy 30 day challenges or spend-your-life-savings-on-gift-cards giveaways in order to get a massive number of people on your list.
(And this approach never works anyway.)
And this isn’t about volume, either. 50 highly targeted, interested subscribers are infinitely better than 5,000 people who don’t know anything about you or your product (and don’t care, either).
With the right list-building strategies — the ones I’m going to teach you here — you’ll be on your way to a profitable and successful business.
Introductions
This course is structured so the first 2 modules help you understand the strategy behind building your list. Because if you don’t really understand and use the right strategy, and even if you get lucky and end up getting people on your email list, I guarantee you that you’re just adding numbers to your list and that those people are not your ideal buyers. people who are actually interested in what you have to sell
The next module is all about your content. I’ll walk you through multiple step-by-step practical, and very powerful exercises, to help you identify your audience, understand their pain and struggles, and their exact desired outcome -- which ultimately will help you come up with the right content strategy to attract them to you.
We’ll then build on top of that by tapping into what we uncovered in the last section to come up with multiple Lead Magnets. I’ll show you how to determine the right format for your lead magnet, and how to design and structure it to grab your audience’s attention. You'll learn the exact formula to use, to communicate the right message to your audience, to let them know the Lead magnet is for them --and to get them on your list.
Then we’ll do an entire section, where I walk you through the behind the scene to setup your forms, and integrate it to your website; and/or create landing pages if you don’t have a website. You'll also learn how to deliver your Lead Magnets to your subscribers.
Then you'll learn how to setup your email campaigns - that includes your welcome and nurture sequences. Because your job doesn’t end at just getting people on your list, you need to know how to build a relationship with them, gain their trust and turn them into buyers.
Finally I’ve added an entire bonus section at the end, where you'll learn two very effective and powerful strategies, that you can use to drive traffic to your lead magnets, to get your ideal buyer on your email list.
List building fundamentals to grow your business
Many so-called expert advise you to create regular, recurring content. And they put in a lot of time and effort to drive traffic to that content, through social media, and other marketing efforts. This is the worse possible way to get people on your list. Follow this process to get majority of the people who visit your content on your email list.
How do you build an email list filled with relevant leads? It all starts with this thing called a “LEAD MAGNET”
Using content to build your list
We'll walk through a process that will help you figure out what your audience needs and make sure your offer is in line with their needs and struggles, and use this information to build your list.
Find out, beyond the shadow of the doubt, what your audience needs and make sure your offer is in line with their needs and struggles. Then tap into this information to build your list.
Use your unique approach to solving your audience's on-going struggles to map out your content to attract your ideal buyers.
Learn to structure your content the right way, to attract the right leads to you.
Content Upgrade
You'll learn how to come up with a right Lead Magnet that is relevant to your audience to avoid having them filter them out while scanning through your content.
Learn to structure the content of your Lead Magnet in a way that goes beyond just pitching your products and services. Include these must have elements inside each of your Lead Magnets to increase loyalty and help your subscribers see you as authority in your niche.
There are literally hundreds of different Lead Magnet format. But how do you know what format to choose for your specific Lead Magnet. Follow this guideline to come up with the right Lead Magnet format, every single time.
Designing a lead magnet involves more than just picking the right template. Follow these guidelines across these 4 areas: Page layout, typography, color, and images to design a Lead Magnet that's both user friendly and visually appealing.
Watch over my shoulders as I use Canva to design and create a Lead Magnet that's not only visually appealing, it's also really easy to create.
Presenting your Lead Magnets
Now you're ready to display your Lead Magnet. Learn the three most used ways display your Content Upgrade. And, how to sprinkle your Lead Magnets in other parts of your site.
Creating a Lead Magnet is only half the battle. Now that you have an amazing Lead Magnet, you need to communicate the value of it to your audience in a way that they'd know it's for them. Learn how to create a Lead Magnet landing page content to do just that.
Opt-in Forms and Landing Pages
Watch over my shoulder to create an account on one of the most user-friendly email marketing paltforms: Convertkit. Take a tour of all the features inside Convertkit.
Learn the different form types inside Convertkit. Follow this step-by-step guide to setup your own opt-in forms.
In this lesson you'll setup your success message after your subscribers opt-in to your form. You'll setup and customize the email to be sent to your new subscribers to confirm their emails. And you'll setup and deliver the Lead Magnet to your new subscribers after they opt-in and confirm their emails.
Learn the three different methods to integrate your forms inside your website. We'll walk through each method and you'll learn when and how to use each method.
If you don't have a website or don't have access to your website, you'll learn how to setup landing pages for your content and your Lead Magnets inside Convertkit.
You'll test the entire process you've put in place from opt-in to final delivery of your Lead Magnet to make sure everything is working correctly.
Pop-ups are one of the highest converting type of opt-in forms. You'll learn to setup a pop-up form, configure the right display method and integrate into your website.
Thank you pages and Conversion
Instead of displaying a thank you message, you'll setup your own thank you page to engage with your subscribers and give them a reason to stick around and get to know you more.
To keep your subscribers further engaged, you can also include a call to action to your thank you page. These two call to action types will go a long way to turn your new subscribers into customers.
Follow this step-by-step guide to setup your own Thank you page inside Convertkit.
Automated Emails
Welcome email is one of the most important emails you should send to your subscribers. Learn the rookie mistakes many make with their welcome email and follow this 5-point system to create a welcome email that turns your subscribers into loyal fans.
Learn how to keep your subscribers going to cold and keep them fully engaged with nurture emails, so when you're ready to sell them your products and/or services, they are ready and primed to buy from you.
Follow this step-by-step guide to setup your email marketing campaigns: your welcome email and nurture emails. You'll learn how to automate these emails, so they go out as people join your list.
Traffic and Promotion
Social media can be one of the best tools to build your email list and gain followers, only if you follow this simple basic rule.
When it comes to social media everyone is looking for a magic formula. Understanding how social media works and what's the best way to connect with your potential buyers is an art that you'll learn in this lesson.
One of the biggest factors when it comes to being successful at anything is consistency and social media is no different. Learn the 4 areas that you must be consistent in, in order to win at this social media game.
Facebook groups are among the best tools you have at your fingertips to connect with your audience and get them on your email list, only if you do it the right way. Follow these techniques to avoid being spammy, instead be viewed as the authority figure in your niche.
Raise your game up a notch by creating your own Facebook group. Build a loyal following, engage with them the right way, get them on your email list, nurture them to become life long customers.
In this lesson you'll learn how to setup your own Facebook Group and implement 3 methods to get 50-60% of your members on your email list.
