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Facebook Ads 2023: Launch Your Best Advertising Campaign

Move from simple to compelling advertising campaigns with Facebook Ads and increase your value in the business
Instructor:
Anton Voroniuk
19,380 students enrolled
English [Auto]
The logic of advertising with Facebook Ads and what is needed to start with ad campaigns.
How to identify the target audience
What is competitive analysis? How to choose a budget for advertising
Why an account linking is important and the steps to do that. How to launch the ad campaign from the phone
Concepts of working in Business and Ads Managers
A detailed guide on how to launch the ad campaign using Ads Manager. Which types of advertising exist
How to create different types of audiences in Ads Manager
Which visuals might be used in advertisement and what better to choose
What actions could cause Facebook to block the account
Analyzing campaign results and ways to enhance them. Attribution models
Retargeting as an effective tool to engage clients. How to track interactions with products using feeds

Looking for a promotion in the marketing field or switching to a new job? Facebook advertisement is definitely for you!

That is no longer just a social network for connecting with people and making new friends. With more than 2 billion users, there is already a potent digital channel that might serve as customers for any company. To give possibilities for making advertisements Meta developed a platform called Facebook Ads. This tool allows promoting in the whole Facebook community: Facebook, Instagram, Audience Network, and Oculus.

It offers numerous capabilities to engage the audience, making specialists who launch beneficial ads popular among businesses. You can increase your marketing strategies’ value, understand which content works, and even start making ads apart as a consult.

Together with a famous SMM specialist and instructor, Vlad Bogutskiy, we developed this Facebook Ads 2023: Launch Your Best Advertising Campaign to assist you in starting successful ad campaigns.

In this course you will learn how to:

  • Work with Facebook Business and Ads Manager

  • Identify the target audience

  • Make a competitive analysis and set up the budget

  • Create a Facebook or Instagram ad on mobile and in Ads Manager

  • Work with Audiences in Ads Manager

  • Make engaging creatives for effective advertising

  • Launch ads which not be blocked by Facebook

  • Use the Facebook analytic tools to monitor advertising activities

  • Deal with retargeting to engage more customers

Why should you choose this course?

Why should you choose us over other online Facebook Ads courses?

You will have the opportunity to learn about Facebook Marketing from the top internet marketing professionals

  • We are industry experts! WebPromoExperts Academy and Skillsbooster Academy have over 14 years of experience in internet marketing. Our digital agency, WebPromo, is a Google Premier Partner and a Facebook Marketing Partner

  • During our career at the digital agency, we have launched over 1,500 successful marketing strategies and marketing campaigns.

  • More than 430 000 internet marketers have enrolled in our online courses both on Udemy and at offline and online WebPromoExperts Academy

  • Our internet marketing courses are easy to understand. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing

What else do you get?

  • lifetime access to the course and its updates

  • a certificate from Udemy upon completion of the course

Enroll now!

You have nothing to lose and everything to gain. This course comes with a 30-day money-back guarantee!

Want to start now? Click the “Buy now” button and learn how to use Facebook Ads to promote your business!

Introduction to Targeted Advertising

1
Algorithm for Launching Advertising on Facebook and Instagram

What is the logic behind launching advertising on Facebook and Instagram

2
Personal Profile and Business Page

Which types of Facebook pages exist? How to create your profile and business page

3
Analysis of the Target Audience

What is the target audience? How to create a portrait of your target audience? Importance of determining target audiences

4
Analysis of Trade Offers. Competitor Analysis

Why is a competitor analysis required? How to start with competitive analysis in your business

5
Methods of Drawing Up an Advertising Budget

Basis of setting up your advertising budget

6
How to study on Udemy effectively

A few tips for learning on the platform

Types of Advertising. Facebook Ads Manager

1
Linking Facebook and Instagram Accounts

Benefits of profile linking. How to link your Instagram and Facebook

2
Interface and Functionality of Meta Business Manager - Basic Settings

Possibilities of Business Manager settings and how the interface looks

3
Launching Advertising from a Phone

Creating an ad campaign with a phone and its strengths. Which types of such promotion exist

4
Launching Ads from the Ads Manager

How to get started with Ads Manager. Different types of advertising

Creating Facebook and Instagram Ads

1
Step-By-Step Setup for Promoting an Existing Post on Facebook or Instagram

Practical lecture with detailed steps on how to promote existing posts on Facebook or Instagram

2
Step-By-Step Launch of an Ad Campaign with the Goal of Attracting Traffic

Practical lecture with detailed steps on how to launch a traffic-attracting campaign

Facebook and Instagram Advertising Audiences

1
Creating an Audience in Ads Manager

Types of audiences. How to create audiences in Ads Manager

2
How to Download a Phone List, Email List, and Customer List

Importing your databases to use them in ad campaigns

3
"Actions in the App" and "Actions Offline" Audiences

How to set up "Actions in the App" and "Actions Offline" audiences

4
An Audience from Facebook and Instagram

Types of audiences from Facebook and Instagram and how to launch them

5
Lookalike Audiences

What a "lookalike audience" is and steps to use it in your campaigns

Ad Images on Facebook and Instagram

1
Placements and Their Formats

Definition of placement. Which formats exist, and how to choose the appropriate one for each placement

2
Which Images Will Definitely Sell

Images that are better to use for advertisement

3
Photo Content

Photo content that might be used in your campaigns

4
Video Ad

Benefits of video ads

5
Advertising in Stories

How to advertise in stories

6
Recommendations and Advice

Recommendations and advice from my experience for your content

7
Advertising Settings

Additional advertisement settings

Blocking Facebook and Instagram: Rules

1
Basic Rules of Advertising: What is Not Permitted?

Reasons why Facebook might block your accounts

Advertising Analytics

1
Analytics in the Ads Manager

Data can be found in Ads Manager and used to determine the effectiveness of your campaign

2
Facebook Attributions

Facebook attribution models

3
A/B Testing

The advantages of A/B testing and how to get started with it in Ads Manager

Remarketing on Facebook and Instagram

1
Retargeting on Social Networks

Definition of what retargeting is and how to incorporate it into your marketing strategy

2
Dynamic Remarketing

Specifics of dynamic remarketing and how to configure it

3
The Product Feed

Importance of product feed, kinds, and ways to try them in your environment

4
Texts and Images for Remarketing

What visuals to use in remarketing

5
Assessment of Advertising Effectiveness

Additional ways to monitor the effectiveness of your strategy

6
How to collect leads easily and faster

How to make a routine task more enjoyable.
How to increase conversion rates by up to about 80%.
How to keep clients satisfied.

7
How to Leave a Course Review

How to leave a review for the course

8
How to Get a Certificate

How to get your certificate for the course

BONUS

1
Bonus Lecture

In this lecture, you will:

  • Get support in your career growth

  • Develop new knowledge and enhance your existing digital marketing skills



You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Full lifetime access
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Certificate of Completion