Facebook Marketing 2023. Promote Your Business on Facebook!
According to Hootsuite, 55% of the population uses social media actively, which equals 4,33 billion people. Nowadays Facebook is the biggest social media network that numbers more than 2 billion users. An average user spends 22 minutes on Facebook.
Thus the presence on Facebook is an integral part of the overall marketing plan of different businesses.
To help you build successful Facebook marketing we have created this Facebook Marketing course together with a renowned SMM expert and an instructor, Vlad Bogutskiy.
In this Facebook Marketing course you will learn how to:
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Create Facebook personal and business Pages
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Set up and optimize a Facebook page for a brand or community
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Create engaging content
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Use the Facebook analytic tool and other social media analytics tools to monitor competitors’ advertising activities
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Work with Facebook Business Manager
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Activate Ads Manager
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Create a Facebook or Instagram ad on mobile and in Ads Manager
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Set up events with Facebook Pixel
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Work with Audiences in Ads Manager
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Make engaging creatives for effective advertising
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Deal with retargeting to engage more customers
Why should you choose this course?
Why should you choose us over other online Facebook marketing courses?
You will have the opportunity to learn about Facebook Marketing from the top internet marketing professionals.
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We are industry experts! WebPromoExperts Academy and Skillsbooster Academy have over 12 years of experience in internet marketing. Our digital agency, WebPromo, is a Google Premier Partner and a Facebook Marketing Partner.
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During our career at the digital agency, we have launched over 1,500 successful marketing strategies and marketing campaigns.
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More than 355 000 internet marketers have enrolled in our online courses both on Udemy and at offline and online WebPromoExperts Academy.
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Our internet marketing courses are easy to understand. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing.
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Upon completion of the course, you will receive a Facebook Marketing Certification from Udemy.
What else do you get?
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lifetime access to the course and its updates
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a certificate from Udemy upon completion of the course
Enroll now!
You have nothing to lose and everything to gain. This course comes with a 30-day money-back guarantee!
Want to start now? Click the “Buy now” button and learn how to use Facebook Marketing to promote your business!
Get Started with Facebook
About the course structure. What is Facebook Marketing?
A Personal Page.
Basic Information.
How to create a cover (a banner) for a Facebook page.
Facebook Business Page.
Basic information.
Rules to create a cover (a banner).
Page optimization.
Facebook Business Page. Settings:
Basic settings
Linking Facebook and Instagram accounts
Shopping tags
How to choose a category for your Business Page
What are Facebook Groups?
How to use Groups to promote your business?
Examples of popular communities and groups on Facebook.
What Content to Post on Facebook?
Facebook algorithms. Engaging Content.
Why do we see certain content?
How to get listed in the recommendations section?
Engaging content
What types of content work the best on Facebook? What should you focus on?
Video posts
Infographics
Picture, photos
Slow-motion
Crafted content
How to choose the right type of content.
How to use Facebook Live.
How to create an Event Page on Facebook.
What are Facebook Instant Articles? How to use Facebook Instant Articles?
How can you get a Facebook verified badge?
What are Facebook Plugins? How can you use Facebook Plugins?
Analytics
How to analyze Facebook business page performance? Analytics tools.
What metrics to monitor?
Followers growth
Post Reach
Post (time and engagement)
Followers, Likes
How to add links to Facebook posts?
UTM-tags to track social media success.
Overview of analytic tools to monitor social media performance:
Socialbakers
Fanpagekarma
Agorapulse
How to monitor competitors?
Facebook ads library
Screencast on how to analyze Facebook business page performance.
Results and conclusions.
Facebook Ads. Launch Your Best Advertising Campaign
What is the logic behind launching advertising on Facebook and Instagram
Which types of Facebook pages exist? How to create your profile and business page
What is the target audience? How to create a portrait of your target audience? Importance of determining target audiences
Why is a competitor analysis required? How to start with competitive analysis in your business
Basis of setting up your advertising budget
Benefits of profile linking. How to link your Instagram and Facebook
Possibilities of Business Manager settings and how the interface looks
Creating an ad campaign with a phone and its strengths. Which types of such promotion exist
How to get started with Ads Manager. Different types of advertising
Practical lecture with detailed steps on how to promote existing posts on Facebook or Instagram
Practical lecture with detailed steps on how to launch a traffic-attracting campaign
Types of audiences. How to create audiences in Ads Manager
Importing your databases to use them in ad campaigns
How to set up "Actions in the App" and "Actions Offline" audiences
Types of audiences from Facebook and Instagram and how to launch them
What a "lookalike audience" is and steps to use it in your campaigns
Definition of placement. Which formats exist, and how to choose the appropriate one for each placement
Images that are better to use for advertisement
Photo content that might be used in your campaigns
Benefits of video ads
How to advertise in stories
Recommendations and advice from my experience for your content
Additional ad settings
Reasons why Facebook might block your account
Data can be found in Ads Manager and used to determine the effectiveness of your campaign
Facebook attribution models
The advantages of A/B testing and how to get started with it in Ads Manager
Definition of what retargeting is and how to incorporate it into your marketing strategy
Importance of product feed, kinds, and ways to try them in your environment
What visuals to use in remarketing
Additional ways to monitor the effectiveness of your strategy
Facebook Business Manager. Advertising on Facebook.
How to create Facebook ads?
Create an ad on mobile
Create an ad in Ads Manager
What is Facebook Business Manager?
Types of Facebook ads
Screencast on:
How to work in Business Manager
How to set up Ads Manager
How to link Instagram account
How to set up Facebook Pixel
How to verify a domain
Screencast on how to set up Facebook Pixel.
Screencast on how to work with Ads Manager:
How to create an ad
How to choose the right ad objective
Screencast on how to create a Facebook Like campaign.
Screencast on how to select the right audience for your Facebook ads.
What creatives work best for Facebook ads?
How to make a routine task more enjoyable.
How to increase conversion rates by up to about 80%.
How to keep clients satisfied.
Reasons to be blocked by Facebook
BONUS
In this lecture, you will:
Get support in your career growth
Develop new knowledge and enhance your existing digital marketing skills
