How to Start A Career in Digital & Web Analytics
Looking for a lucrative field that does not require you to be a Data Scientist? This is the right fields. Before you plunge into taking various courses, learn what options are available and if this is what you will enjoy doing or now.
Digital, Data, Marketing and Analytics are hot fields and this course is developed to teach you what this field is about.
Look at the amazing growth of companies like Facebook, Amazon, Google etc. Every company is spending money online, website, search advertising, social media advertising, emails etc. Digital Marketing without data is useless. Digital Analysts is the one who collects and analyzes all the user and marketing data to help organization become better at customer experience and marketing.
This is one of the hottest field and is know by various names such Web Analytics, Digital Analytics, Digital Marketing Analytics, Social Media Analytics, Email Analytics, Campaign Analytics etc.
I have taken many fresh graduates and people from other fields and have turned them into high performing Digital Analyst. If you are ready to explore a new and hot career option then you should take this course to understand what options you have, what education, skills and experience is required to become and grow as a digital analyst.
Best of all, I am here to help you guide and connect. I recently connected a student of mine from Finland to an industry pioneer in Finland, that’s the power of this course.
Take your first step towards a new career with this course. Let’s get started!
This course has also been recommended by Digital Analytics Associations Chairman and Executive Director to anybody who wants to enter the field of Digital Analytics.
Note: This course does not teach you how to become a Web Analyst or a Digital Analyst. This course is an intro to this career field, so you can decide if this is the field you want to get into.
A new career is waiting for you. Learn how you can get into this field.
Why you should learn from me?
I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.
In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.
I also run workshops for Digital Analytics Associations (DAA) and teach professionals from Fortune 500 companies.
Introduction
This lecture will help you understand what Digital Analytics is and how it relates to Web Analytics. Once you have an understanding of the field and if it still interests you then you can dive into next lectures.
Let's look at some industry numbers on employment and salary for Digital Analysts. It is a good way to figure out if you should be diving into this field.
Various Roles in Digital Analytics
There are four major categories of roles within Digital Analytics
In this lecture you will learn about the technical role in Digital Analytics. I will briefly talk about the kind of work you will be doing in this role
In this lecture you will learn about the Reporting role in Digital Analytics. I will briefly talk about the kind of work you will be doing in this role
In this lecture you will learn about the Analyst role and above in Digital Analytics. I will briefly talk about the kind of work you will be doing in this role.
In this lecture you will learn what a career path looks like. How high can you go in an organization.
Education & Skills
Learn about the skills you need to become a digital analyst.
To be successful in any field you have to learn, practice and keep learning. This lecture will walk you through various options you have to get proper training and continued education to grow and enhance your skills.
Finding a Job
You will learn about the types of companies that hire Digital and Web Analysts and pros and cons of working for each type. I will also talk about things to watch out for and seek before deciding where to work.
In this lecture you will learn how to find a job in Digital Analytics or Web Analytics.
Wrapping Up
Test your knowledge about the field.
