Concept Growth Training > Marketing > Digital Marketing > How to Write eCommerce Product Pages
4.55 out of 5
4.55
100 reviews on Udemy

How to Write eCommerce Product Pages

How to write copy that sells products online. Online copywriting tips for shopping carts and online store pages.
Instructor:
Alan Sharpe
1,654 students enrolled
English [Auto]
Write product descriptions that rank well in search results
Write product descriptions that appeal to potential buyers
Choose photos and images that help to sell products online
Write copy that tells buyers things they can't discover from visuals alone
Craft offers that motivate buyers to buy products online
Write guarantees that remove objections and persuade prospects to buy
Write copy that upsells buyers while improving their buying experience
Write effective short product descriptions
Write effective long product descriptions

THIS COURSE IS ALSO INCLUDED IN MY NEW MASTERCLASS ON UDEMY. TAKE IT HERE AS A STAND-ALONE COURSE, OR ENJOY IT ALONG WITH 20 HOURS OF OTHER CONTENT. MY MASTERCLASS ON UDEMY IS CALLED: Alan Sharpe’s 20-Hour Copywriting Masterclass

You face three challenges when selling products online:

1. The sales process starts long before buyers land on your product page

2. Potential customers can’t handle your product

3. Potential customers can’t talk to a salesperson (the way they do in a store) before they buy

To meet these three challenges, you need to start selling on Google. You need to write copy on your product pages knowing that this copy will show up in search results. You need to write product descriptions that work with product images, and choose product images that work with your copy. And you need to anticipate the most common (and pressing) objections and questions that your potential buyers have, and meet these head-on in your copy.

To be successful writing copy for online product pages, you also need to master the essential parts of each product page, namely:

  • page title tags

  • page description tags

  • short product descriptions

  • long product descriptions

  • image alt tags

  • offers

  • upsells

  • guarantees

This course teaches you how to write copy that sells products online. You learn dozens of online copywriting tips that help you craft effective copy for shopping carts and online store pages.

Introduction

1
GET FOUND: Start selling on page one of Google
2
HELP YOUR BUYER: Boost sales with better navigation
3
NAME IT AND THEY WILL COME: Product page title tags
4
DESCRIBE YOURSELF: Write description tags that attract buyers
5
GIVE YOUR BUYERS A MAP: Page URLS and navigation
6
IMAGE THIS: Use images and captions that capture interest
7
OFFERS: Make an offer they can't refuse
8
UPSELL: Increase profit while helping your buyers
9
SHORT IS SWEET: Write short product descriptions that convert
10
GO LONG: Write long product descriptions that wow
11
Use ChatGPT to Write a Short Product Description with AI Text Content Generation
12
Craft Benefits for these Product Features
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Includes

2 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion