Learn Digital Marketing (12 Courses in 1)

This is an introduction video to the Digital marketing and advertising course. I present what will be covered in the course and why it is worth to take it.

This is an introduction to the Digital analytics chapter. I specify why it is important to track your website stats and visitors and what will be included in the chapter.

In this video I answer the question how to draw conclusions from basic statistics (like users, page views, sessions, bounce rate, average time spent) collected by Google Analytics tool and how to use them to your advantage. How to implement Google analytics tracking code on your website?

This is a presentation of a more detailed view on your website data. I talk about segments, difference between measures and dimensions, behavior and acquisition and customization tabs.

I underline why it is critical to track events on your website and how to do it the right way. What events can be tracked in Google Analytics and how to implement the event code.

I discuss conversions as a key performance indicator and what to do to monitor them, setting up your goals in Google analytics, usage of Google campaign URL builder for tracking affiliate and advertising results.

How to collect additional data about your website visitors with Hotjar tool. Creating heatmaps, that show where visitors click, how they scroll, tap, what is the mouse movement. How to draw conclusions from recordings from your website users?

Monitoring of the companies that visits your website with the help of a Leadfeeder tool. How to generate new leads and win more business?

Tracking the image of your brand online. What people are writing about your company (whether the sentiment is positive, negative or neutral). Social listening.  I present Google alerts, Google trends and Boardreader tools.

This is an introduction to the Customer relationship management chapter. What are the benefits of CRM tools and how to use their core functionalities in practice.

I cover 7 main features you have in every modern CRM, which compile data from different marketing channels - contacts storage and management, boost sales team efficiency, analytics and reporting, landing pages & forms set up, content management system, advertising & social media, marketing automation

How to configure Hubspot CRM tool to squeeze the most out of it? Custom properties, import of the contacts, connecting email account, creating lists of contacts.

Managing (exploring, editing, sorting and filtering) contacts in Hubspot in practice. Assigning contacts to the correct sales person.

This is an introduction to the email marketing chapter. Why email marketing is still important and how it evolved?

I present the steps necessary to run a successful email marketing campaign. Ways to create an audience (buying audience vs building your own audience), what messages you should send to your audience, how you should segment your audience.

How to configure email marketing campaign in Mailchimp tool. Importing your contacts, touring interface, organization of your contacts (tags, groups, segments). Default settings and personalization tags.

How to run email marketing campaign in Mailchimp? Who should receive your email? Choosing the most appropriate template and recipients. Design of an email with drag and drop solution. Statistics of the campaign available in the reports tab.

This is an introduction to the digital marketing automation chapter. Why automation is a hot topic among tech lovers and marketers?

I list 3 main categories of tasks you can automate in a digital marketing automation tool - email automation, website automation, deals and databases automation? What is an automation workflow? Designing the most popular and useful automation workflows.

Step by step email automation in a Mailchimp tool. Email automations based on date, behavior and characteristics of a person.

Setting-up website marketing automation in Hubspot. Automations for current clients (on leave intent, with the usage of pop-up forms), and visitors from different countries.

Automation of deals and databases in Hubspot. Implementing multiple workflows that support the efficiency of the sales team.

General description of what will be covered in the chapter. Why is it worth to optimize your website to be ranked on top of Google search results?

What influences your position in the search results? The most important ranking factors you should take care of in the first place.

Choosing the most suitable keywords for your brand with the help of Google Keyword planner and the Soovle tool. What are the metrics to focus on (average monthly searches, competition)?

Monitoring whether your SEO efforts bring you the expected results. Setting up position monitoring in Google Search Console and Ahrefs tools.

Implementation of on-page optimization. On-page SEO in Wordpress with Yoast SEO plugin. Writing titles, headings, content and metadescriptions. URLs optimization.

Off-page search engine optimization. Securing backlinks from different companies with techniques like broken links replacement or skyscraper technique. Checking backlinks in Google Search Console and Ahrefs.

What results you can expect out of advertising on the platforms like Google Ads or Microsoft Ads? Summary of the Search Engine Advertising chapter. Why PPC (pay per click) advertising is on the rise?

Covering broad, phrase and exact keyword match types. Efficient way to prepare your account structure, what elements should be included? What type of the campaign is the best for your business goal?

Setting up conversion tracking in Google Ads. Adding negative keyword list to your account. Linking Google Analytics and Google Ads accounts.

Creating a new campaign in Google Ads. What mistakes you should avoid, what are the most effective settings. Budget allocation. Description of various bidding strategies including: target cost per acquisition (CPA), target Return on ads spend (ROAS), maximize clicks, maximize conversions, maximize conversion value, target impression share, manual bidding.

Creating ad groups for your campaigns. Creating ads for your ad groups. Writing compelling headlines and descriptions. Setting up bids in a manual bidding strategy.

How can you make your search engine advertising more profitable? What things you can optimize. Maximizing conversions and minimizing advertising cost in Google Ads.

Importing campaigns from Google Ads tool into Microsoft Ads tool. Configuration of Microsoft ads (payment methods, account details). Campaigns and ad groups editing.

Content marketing chapter in a nutshell, all things that we will discuss. Why content marketing is still the king (or even more).

Describing different types of content and their pros and cons including: articles/blog posts, whitepapers/reports, visual content, photos and videos, interactive content, podcasts and webinars, templates and checklists.

Showing all the things you can do to move your writing to the next level. Writing with SEO requirements in mind. Using of Headline analyzer and LSI graph tools. Hiring copywriters.

Producing visual content on canva.com portal. How to create your own designs for social media, email, website or presentation quickly and cost effectively.

Presenting all the things that will be included in the social media marketing chapter. Why presence of social media is extremely important for majority of brands?

The characteristics of seven of the most important social media platforms: Facebook, YouTube, Instagram, Tik Tok, Pinterest, Twitter, LinkedIn. What platforms should you choose for the promotion of your brand?

How to create your social media personality that will be relevant to your brand and trusted by the users? 10 different types of posts you can create - company news, competitions, video tutorials, link to blog articles and others.

Preparing posting plan, strategy and schedule that get the job done (social media calendar). Step by step posting on Facebook and LinkedIn.

All the things you can do to make your social media marketing better. Monitoring social media profiles statistics and reacting to any positive or negative changes.

How advertising can fuel your social media marketing? Summary of the components that will be discussed in this chapter.

How to effectively advertise in Facebook ecosystem (FB and Insta). Facebook Ads manager in details. Creating audiences for Facebook and Instagram advertising. Choosing objective for the digital marketing campaign. Ad creation process. Boosting post visibility on your profile.

A-Z preparation of advertising campaign on LinkedIn. Choosing a bidding strategy, targeting and the right settings.

Do's and don't for Twitter advertising ecosystem. Creating your first Tweet, setting up business account, different options for creating ads, choosing placements.

An introduction video for the Display advertising chapter. What direction display advertising is heading. What things are worth covering and knowing about display advertising.

Definition of display advertising. Taking a look at the most effective display ads - banner ads, interstitial ads, rich media ads, native display ads and new media experiences. Comparison of these types of ads.

How to display ads to the people who already visited your website? Creating remarketing audiences. Covering different remarketing options in Google Ads. How to set-up standard display ads campaigns.

Comparison of two different ways of buying display ads. Advantages and disadvantages of both methods. Similarities and differences.    Why RTB platforms and programmatic buying is the future of display advertising?

An outlook on the video marketing and advertising tasks that improve your brand image. Description of the content of the chapter.

Summary of the types of videos you can create for your company or your brand, for example educational and how to videos, haul/unboxing videos or vlogs. Presentation of the available video ads (in-stream video ads, out-stream video ads, pre-rolls, post-rolls, mid-rolls, skippable ads, non-skippable ads).

How to maximize the promotional potential of YouTube, the biggest video platform on the planet. Setting-up a YouTube account, uploading videos, video visibility settings (private, public or unlisted), upload section, creating playlists, featured channel video, YouTube analytics. Advertising on YouTube through Google Ads platform.

A quick look at the characteristics of the main video platforms outside of YouTube - Snapchat, Tik Tok, Periscope and Vidyard.

Highlighting the importance of mobile marketing and promotion in the mobile first world that expect that everything is adjusted to mobile. Listing of the components of the chapter.

Optimization of your app for Google Play and other app stores (title, description, category, app icon, screenshots, developer name). Taking care of PR (public relations, publicity) of your app. What should you prepare for the press and web portals for them to write about your app?

How to effectively promote your app, I will cover, among other things, uploading your app to as many places as possible, applying for awards and building partnerships.

This is the final exam for a Digital marketing manager role

This is the summary of the digital marketing and advertising course. What you've achieved and what you've learned.