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Marketing Fundamentals – Search Engine Optimization (SEO)

Learn the basics of modern and successful search engine optimization in this comprehensive SEO fundamentals course
Instructor:
Johannes Ruof
1,016 students enrolled
English [Auto]
The basics of Search Engine Optimization
What a search engine is and how it works
Crawling, Indexing, Ranking
How to do keyword research
On Page SEO
Technical SEO
Link Building
Analyzing your efforts

In this new, comprehensive SEO fundamentals course, I’ll teach you how to use search engine optimization to lay the foundation for a successful long-term online marketing strategy. We’ll start at the very basics of what a search engine is and will end with having a solid and thorough understanding of the entire process of search engine optimization.

SEO is the basis for steady, high-quality traffic that you don’t have to pay for and should therefore be a top priority for every website owner.

We’ll begin by looking at the absolute basics – what does search engine optimization even mean, what is a search engine and how do they work?

We will then look at the three processes a search engine must complete to display websites on the search result pages – Crawling, Indexing and Ranking. For each of these steps, we will detail how they work and how we can do our best to support the search engine and be found by searchers on the web.

Afterward, we talk about the critical topic of keyword research. What does our target audience want? What are they looking for? And how can we provide this content for them so that search engines will consider our offer?

On-Page SEO is the next extensive section of the course, where we will begin to get a bit more practical. How can we best offer our content? What are elements we need to now, and how do we implement them correctly?

We’ll even get a bit more technical here. Look at how websites actually work and how we can work together with developers and web admins to make our website the absolute best.

Finally, we talk about how we can get our content and our website out there with link building. This way, we can make sure that all the effort we put into content, structure, and website optimizations pays off, and we can reap the well-deserved reward for our work in the form of qualified organic traffic from search.

Welcome to Marketing Fundamentals

1
Intro and Curriculum

What is Search Engine Optimization, actually?

1
A brief intro to Search Engine Optimization
2
What is a Search Engine?
3
Why is SEO important?
4
White Hat and Black Hat SEO - The right and wrong way to optimize a Website
5
Is SEO relevant outside of Google? Are there other Search Engines?
6
How to define good goals for SEO

How do Search Engines work?

1
How do Search Engines work?
2
Can Search Engines find my Website?
3
The important robots.txt File
4
How to check if your Website is accessible for bots and crawlers
5
Why proper Information Architecture matters
6
Different Error Types
7
Redirects

002 - Indexing

1
Introduction to Indexing
2
Meta Tags and their Role in SEO
3
The X Robots Tag

Ranking

1
Introduction to Ranking
2
The Evolution of Search Engines
3
What Role do Links play in terms of Ranking
4
The Role of Content
5
Rankbrain and Interaction Metrics
6
Evolution of the SERP (Search Engine Results Page)
7
Why Local Search requires specific SEO

Keyword Research

1
Introduction to Keyword Research
2
How to find our what your target audience is looking for
3
Search Volume
4
Strategic Keyword Research
5
Finding the right format for your content

On Page Optimizations

1
Introduction to On Page SEO
2
Types of Bad Content (Avoid this)
3
How to create great content
4
Developing a content strategy
5
How to structure Website Content
6
Structuring content using internal links
7
Internal Redirects
8
Optimizing Images
9
Formatting Content 101
10
The Title Tag
11
The Meta Description Tag
12
How to name your pages
13
What you need to know about URLs 1
14
What you need to know about URLs 2
15
Why it's important to use HTTPS and not HTTP

Technical SEO

1
Introduction to technical SEO
2
How do websites actually work?
3
The three main components of Web Design: HTML, JS and CSS
4
Manipulating the Website's Design with CSS
5
Creating interactive elements with JavaScript
6
Using Async to load resources
7
More optimizations for our website

Link Building

1
Introduction to Link Building
2
The concept of EAT
3
The difference between Follow and NoFollow Links
4
What is the ideal Link Profile?
5
Links as a traffic source
6
What to avoid when link building
7
How to get high quality backlinks for your website
8
Analysing your link building efforts
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Includes

4 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion