SEO Training Course 2020: Rank your website in Google.
******* Last Update: December 2019 *******
A guided tour from A to Z with practical examples updated and faithfully reported by the experiences with the 100 sites built by the Italian author Federico Magni, Senior SEO Specialist for about 10 years and today founder of the GetSEOfix platform.
In this guide about Search Engine Optimization for 2020, the author talks about various failures and successes on Google, analyzing not only the concepts of keywords and link building, but also focusing on the latest SEO strategies to position your site on search engines for a specific keyword.
In addition to concrete suggestions and theoretical explanations, you will find experiences, case studies verified in different European markets and the challenges of the author during his daily work in the SEO world, with numbers and concrete data.
This SEO course is ideal for those who already know the subject, but also for those approaching recently. It is recommended for the beginner who wants to start in the best way and for those who have a more advanced level and want to improve some techniques for their own professional growth.
Here are some of the topics we will analyze in this SEO course:
›What is SEO and how does it work
›Keywords: the basis of each project
›Choose the domain without changing your mind
›Server choice: where to host the site
›Structural elements of the site
›How to write SEO-friendly content
›SEO OnPage: optimize pages for Google
›Link building: backlinks acquisition strategies
›Measure results with KPIs
›Site analysis and optimization
›SEO penalties: identification and solution
SEO Nowadays
Introduction and overview of this SEO course for 2020 to learn how to do SEO for free with a complete step by step guide.
What is SEO and how much does it cost to rank a site on Google?Discover average prices and how SEO works to position your site on Google.
What is Google RankBrain and how does it work? Here is the new way Google works.
Keywords: the basis for every project
Find out how to generate and choose keywords for your SEO project.Learn to choose keywords for your site with all keyword generation methods.
How to do SEO for voice search? Practical tips to optimize a page for voice search.
Advanced keyword optimization techniques and advice on how to spy competitors.
Choose the Domain Name
Learn how to choose the perfect domain without changing your mind in the future.Many suggestions to understand how to register and identify the best domain extension for your new SEO project.
Have you ever used expired domains for an SEO campaign? You should know when and why to use them to improve search engine rankings.
Do you want to change the domain address? Find out how to make the transfer according to Google rules.
Choosing the Server
Here's how to choose the best hosting and server for your site from a SEO perspective.
Does your site already have HTTPS and an SSL certificate? Find out if it's really worth it.
All you need to know about IP address and reverse proxy to get SEO benefits.
Site Structure: How Should It Be Organized?
What is and how the user experience can improve or damage the SEO on your site?
Do you already use breadcrumbs to do SEO in your website? Discover why they are important in a SEO strategy.
What is a silo structure and how to use SEO Siloing technique on a website?
All you need to know about internal links: how, when, and why to use them to do SEO.
Find out when and why to use a xml or html sitemap to do SEO on your website.
Here's how to correctly manage 404 and 503 errors to avoid SEO problems.
Learn how to create an SEO-friendly URL structure to improve a website's ranking.
All the options and practical tips for your mobile SEO strategy to optimize your website for mobile devices.
Here are the tips to optimize a site in Magento or WordPress and improve indexing and positioning on Google.
How to Write SEO-Friendly Content
Have you already structured your content marketing plan?Find out what to write to have an effective editorial plan.
Discover many practical tips to do SEO copywriting and write persuasive content and optimized articles.
Do you already know all the rules for writing SEO-friendly content? Learn how to produce optimized articles for search engines.
What is the ideal length of an article? Here's how long a content must be to better position itself on Google.
OnPage SEO: Optimize Webpages For Google
The best tips for doing OnPage SEO like a professional. Learn all the best practices to optimize a page for search engines.
Find out how to increase the CTR of a page to receive more visitors from Google on your site.
Here's how to get Rich Snippets using Microdata or JSON-LD on your pages.
Learn how to influence the crawling and indexing of your site through Robots.
The most effective ways to index a web page in 60 minutes on Google for free.
All the most common mistakes and best practices to do SEO on multilingual sites without making mistakes.
Link Building: Backlinks Acquisition Strategies
Not sure how to evaluate a backlink? Find out how to identify a poor quality link to improve the link building of your site.
When to use nofollow links and when dofollow? All cases where it is better to use one rather than the other.
Do web directories for link building still work? Here are the advantages and disadvantages of getting backlinks from Italian directories.
How to get quality links from the forums?Learn to do link building using Italian forums.
Can you do Guest Blogging correctly? Discover the rules to avoid mistakes when you publish a guest post to improve your SEO.
KPI Monitoring and Measuring Results
Here's how to measure SEO results with KPIs (Key Performance Indicators) to evaluate efforts and rankings achieved on search engines.
Site Analysis And Optimization
How to analyze and spy your competitors on Google?Find out how to do the competitor analysis and look at their SEO activities
All the tricks to increase the speed of your site. Optimize your website to speed up the loading time of the pages.
What is and how to optimize the crawl budget of your website to improve SEO and get better positions on Google.
Find out how to analyze the log files to do advanced SEO. Here are the best methods of server log analysis for SEO purposes.
Here's how to get Featured Snippets for your site and get position 0 on Google.
How to get sitelinks on Google for your website? See how to get sitelinks.
SEO Is Everywhere (With Small Differences)
SEO for blogs: how to optimize a WordPress blog to get better positions on Google.
SEO for e-commerce: how to optimize an e-commerce for search engines in the right way.
SEO for landing pages: how to optimize a landing page to get better positions on Google.
SEO for Local Businesses: how to do Local SEO on Google pages for small businesses.
SEO for YouTube videos: how to do SEO on YouTube with practical examples and all the mistakes to avoid.
SEO Penalties: Identification And Solutions
Discover the differences between manual penalties and Google Updates from 2011 to nowadays to distinguish a manual review from algorithmic penalties and discover how to fix them.
Here is the method to try to resolve a manual penalty in order to get back previous positions in a short time.
Is there really a problem with duplicate content for Google? Find out what to do and how to consider it.
Discover why paying attention to the Google Sandbox can determine the success of any SEO project.
How to defend your website from negative SEO attacks?Here's what to do when you are a victim of a negative SEO plan.
Learn to recognize the most popular Black Hat SEO practices with all the tips to defend yourself.
