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The Complete Guide to Partnership Marketing Course

Learn everything from basic co-marketing techniques to advanced collaborations
Instructor:
Jim Howard
1,510 students enrolled
English [Auto] More
The 10 types of Partnership Marketing
Locating and choosing the right partners
How to plan and create a partnership campaign
How to track and analyse a partnership
Advanced Partnership Marketing techniques
...And plenty of up to date examples!

Are you just starting out in marketing partnerships? Or perhaps planning new marketing collaborations in your own business? 

Then this course is for you!

It is the only recognised course out there on Partnership Marketing – when two or more companies partner up to promote each other to their customers. A marketing technique that is growing hugely in popularity both in the US and Europe. Businesses are starting to realise that teaming-up with like-minded brands is one the finest ways of attracting new customers. Spotify, Paypal, Airbnb & American Express are all getting in on the act and taking advantage of Partnership Marketing techniques.

In this course I aim to teach you everything about marketing partnerships – 

  • The 10 types of Partnership Marketing

  • Locating and choosing the right partners

  • How to plan and create a co-marketing campaign

  • How to track and analyse a collaboration

  • ….And all with a whole host of up to date examples!

If you want to get ahead in partnerships then this is the course for you!

It’s also been voted the best partnerships course by MarketingCoursesHub!

About the instructor:

I have been working in co-marketing and affiliation for over 15 years, with a wealth of experience in UK start-ups, all the way to FTSE 100 companies. I have lectured at live events, written for some of the biggest U.K. Marketing publications such as EConsultancy and PerformanceIN.

Introduction to this course

1
Welcome to this course
2
What will you get out of this course

Understanding Partnership Marketing

1
What is Partnership Marketing?
2
Benefits of Partnership Marketing
3
How it fits into your business
4
Job Description Example
5
Understanding Partnership Marketing Quiz

Types of Partnership Marketing

1
The 10 Types of Partnership Marketing; 1-3
2
The 10 Types of Partnership Marketing; 4-7
3
The 10 Types of Partnership Marketing; 8-10
4
The Types of Partnership Marketing Quiz

Deciding your Partnership Objectives & KPI's

1
The 6 Partnership Objectives; 1-3
2
The 6 Partnership Objectives; 4-6
3
Deciding your Objectives Quiz

Utilising your Assets

1
Creating an Asset Audit
2
Exchange or Sell your Assets
3
The Asset Portfolio
4
Utilising your Assets Quiz

Deciding your Partners

1
Finding New Partners
2
Deciding the right partner brand
3
Deciding on your Partners Quiz

Partner Relations

1
Forming Strong Partner Relations
2
The Partnership Agreement Contract
3
Non-Disclosure Agreements (NDA)
4
Agreeing Campaign Elements & Guidelines
5
Mutual Terms & Conditions
6
Partner Relations Quiz

Partnership Strategy & Planning

1
Deciding Key Tactics
2
Establishing the Exclusivity
3
Integrated Partnerships
4
Tracking
5
Creating Campaign Briefs & Road-Maps
6
Forecasting, CPA & ROI
7
Campaign Strategy & Planning Quiz

Launching your Campaign & Go-Live

1
Utilising Social Media & Other Departments
2
Utilising Influencers
3
In-Campaign Analysis & Optimisation
4
Launching your Campaign Quiz

Partnership Campaign Results & Analysis

1
Was the Campaign a Success?
2
Analysing Campaign Results
3
Long Term Decisions
4
Campaign Results & Analysis Quiz

Course Summary

1
The 6 Key Takeaways
2
Glossary of Partnership Marketing Terms
3
References & Disclaimer
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

2 hours on-demand video
13 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion