The Complete Marketing Attribution Course
In just a few hours, learn to maximize your marketing strategy with marketing attribution
You'll understand the most common attribution models
You'll be able to select the best attribution model for your organization
Using Google Analytics, you'll be able to see the impact of different attribution models on your marketing performance
In just a few hours, master a critical concept of marketing analytics: marketing attribution
We’ll start with the basics:
- Understanding digital marketing channels
- Defining the common marketing attribution models:
- last touch (last click)
- first touch (first click)
- multi-touch models: position based, linear, and decay
and work our way up to advanced topics like:
- Selecting the best attribution model for your business
- Understanding how offline marketing and view-through value factor into marketing attribution
This course will also show you how to implement attribution models – from tracking parameters through analyzing the impact of different models in Google Analytics.
Learn from an instructor who has been informing business decisions with data with over 10 years and is passionate about data and analytics.
Welcome!
1
Welcome!
Marketing Attribution Basics
1
Typical Marketing Channels
2
What is Marketing Attribution?
3
Marketing Attribution Models
4
Marketing Attribution Models - Quiz
5
Marketing Attribution Models - Quiz Solutions
6
Selecting an Attribution Model
7
Selecting an Attribution Model - Quiz
8
Selecting an Attribution Model - Quiz Solutions
Implementation - Tracking and Measuring Marketing Attribution
1
Tracking Attribution
2
Tracking Attribution - Quiz
3
Tracking Attribution - Quiz Solutions
4
Google Migrates to Google Analytics 4
5
Marketing Analytics in Google Analytics
6
Marketing Analytics in Google Analytics - Quiz
Extensions
1
Marketing Analytics - Advanced, Part I
2
Marketing Analytics - Advanced, Part II
3
Extensions
Wrap Up
1
Wrap Up
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
30-Day Money-Back Guarantee
Includes
2 hours on-demand video
1 article
Full lifetime access
Access on mobile and TV
Certificate of Completion