The Ultimate Copywriting Masterclass: Pro Secrets To Success
**NEW AND IMPROVED FOR 2022**
This newly updated course now includes over 30 downloadable resources, slides and writing exercises as well as brand new lectures – making this course the most relevant and up-to-date course out there.
Let me ask you this, do you want to…
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Never pay for a copywriter ever again?
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Attract your ideal clients and customers with your words?
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Convert your readers into life-long customers with the power of persuasive copy?
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Learn to write copy that sounds like YOU, not sleazy or salesy?
If you answered YES to any of these questions, this is the course for you.
Do you feel like your copywriting skills are letting you down?
Whether you need to write copy for your website, your blog, a cover letter or CV; these techniques WORK for any medium.
This course offers actionable tools and templates which anyone can use to get RESULTS right away. You will learn to write effective copy fast, so you can get on with running your business.
If you think you know everything there is to know about copywriting, wait until you unlock the SECRETS inside this course that the top professional copywriters don’t want to tell you.
In this course, you will learn how to write copy that connects and converts. In other words you’re going to learn to craft copywriting that actually sounds like you, that comes from your heart and makes people excited to buy what you sell.
After the course you’ll leave with…
A clear understanding of the fundamental principles of good copywriting, so you have a strong foundation to work from.
A notebook full of ideas, templates and fail-proof formulas, so you never have to face the fear of a blank page ever again.
A website crafted with copy that has a clear, intentional message that speaks directly to your ideal audience.
What makes this course different?
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I work professionally as a copywriter and marketing consultant- this course will be way more comprehensive than any amount of Googling (believe me, I’ve done it all)
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I give you my personal formulas and templates to use for your copywriting, with step-by-step guidance on how to implement them.
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I reveal the tried-and-tested methods and techniques I have used in my own copywriting case studies to get results.
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The course includes the little-known marketing psychology tricks that professional copywriters use to win life-long customers and clients.
What students say:
“Simply explained with concrete memorable examples by a highly competent instructor, this course delivers the “meat and potatoes” that books on the subject of copywriting have failed to deliver to me.” Fides Kukkola
“She’s called ‘Super Soph’ for a reason! I learned a lot – all practical information – no fluff. Sophie’s passion for her craft and for teaching really makes the course engaging. Most of all, she understands her audience and keeps it brief. 100% recommend this course. I made my web copy during the course in a day using Section 5.” Carrie Allen
“I had no idea creative copywriting existed and was putting too much pressure on myself to create a certain, “perfect” type of copy. This course has opened my eyes to how creativity lets your words shine and flow more easily.” Catherine Lee
My teaching style is straight-forward, clear, concise and to-the-point. I use practical real-life advice that you can apply straight away. I can’t wait to get started with you on your journey to copywriting success.
ENROL NOW and take your copywriting to the next level.
See you on the inside!
The Foundations Of Copywriting
Introduction to The Ultimate Copywriting Masterclass
Discover the three essential things you need to build a stable foundation for your copywriting.
Learn how to avoid the common pitfalls that get in the way of clarity in your copywriting.
Use my simple acronym to help you remember an easy way that you can make your copywriting crystal clear.
Find out about The 2nd 'C' of the three foundations of copywriting.
Learn my simple method to improve your copywriting and win over your potential customer.
Learn how tone and voice can give your copy character.
A simple trick to instantly give your copywriting more warmth and character.
Writing With Character: Find Your Voice
An introduction to the module
Learn techniques to make your copy more conversational.
Avoid the one big mistake that many copywriters make when trying to put character into their writing.
Find the right style for your copywriting.
Create a Connection: Marketing Copy That Sells
Find out the one thing you need to know about your product that will boost sales - even if you don't believe your business has a 'product' to sell.
Unlock the key to on-demand sales and loyal customers.
Discover your USPÂ to unlock the persuasive power of your copywriting.
Techniques to improve the persuasive power of your copywriting
...in a way that has integrity and authenticity.
Write Emotionally-Driven Copy that Persuades
...you need to know to write copy that sells to more than one kind of customer.
Winning Templates and Formulas
An overview of the copywriting formulas and templates you will learn in this section of the course.
Use the Narrative Storytelling Formula to write copy that is exciting, interesting, and keeps people reading all the way to The End.
Learn how the Personal Copywriting Formula can persuade your reader.
You will learn about different Action Templates you can use to convince your reader to take action every single time.
Templates to write successful headlines every single time.
Get useful formulas for this often-overlooked copywriting weapon.
Writing Copy For Your Website
An overview of the copywriting techniques you will learn in this section of the course.
Learn how to write copy that converts your website visitors into life-long customers.
...and discover the one thing that you must include on your About Page (that most people forget)
Quickly craft copy that turns your landing page into a high-converting sales machine.
Learn what copy will get clicks and guide your reader to where you want them to go.
Learn to write high-converting subject lines for blog post titles and social media updates that direct to your website.
Insider Techniques and Tips
...that will instantly make your copy more engaging.
Learn how to use the power of planning to quickly write copy that is clear and concise.
Try this simple test on your customers to discover their true pain point.
I will reveal my little known secret stash of online tools and resources that I and other professional copywriters rely on every day.
Conclusion
Apply your new knowledge to your copywriting.
my personal collection of quotes and tips from the best writers and experts, to leave you with some inspiration that will supercharge your writing efforts
Useful links for copywriting, and get coupon codes for my other courses.
