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The Ultimate Copywriting Masterclass: Pro Secrets To Success

Learn the copywriting strategies and marketing psychologies you need to write copy that attracts, persuades and sells.
Instructor:
Sophie A (SuperSoph)
2,082 students enrolled
English [Auto]
The simple psychology behind copy that sells
Learn how to write copy that sells without sounding 'salesy'
How to create a professional, client-attracting website with the power of your copywriting
Get tried-and-tested templates and formulas that can be a springboard for your writing
Learn to write copy that compels your customers to buy NOW
Get the insider techniques and tips that professional copywriters don't want to tell you
Learn how to convert your readers into business leads and life-long customers

**NEW AND IMPROVED FOR 2022**

This newly updated course now includes over 30 downloadable resources, slides and writing exercises as well as brand new lectures – making this course the most relevant and up-to-date course out there.

Let me ask you this, do you want to…

  • Never pay for a copywriter ever again?

  • Attract your ideal clients and customers with your words?

  • Convert your readers into life-long customers with the power of persuasive copy?

  • Learn to write copy that sounds like YOU, not sleazy or salesy?

    If you answered YES to any of these questions, this is the course for you.

Do you feel like your copywriting skills are letting you down?

Whether you need to write copy for your website, your blog, a cover letter or CV; these techniques WORK for any medium.

This course offers actionable tools and templates which anyone can use to get RESULTS right away. You will learn to write effective copy fast, so you can get on with running your business.

If you think you know everything there is to know about copywriting, wait until you unlock the SECRETS inside this course that the top professional copywriters don’t want to tell you. 

In this course, you will learn how to write copy that connects and converts. In other words you’re going to learn to craft copywriting that actually sounds like you, that comes from your heart and makes people excited to buy what you sell. 

After the course you’ll leave with…

A clear understanding of the fundamental principles of good copywriting, so you have a strong foundation to work from.

A notebook full of ideas, templates and fail-proof formulas, so you never have to face the fear of a blank page ever again.

A website crafted with copy that has a clear, intentional message that speaks directly to your ideal audience.

What makes this course different?

  • I work professionally as a copywriter and marketing consultant- this course will be way more comprehensive than any amount of Googling (believe me, I’ve done it all)

  • I give you my personal formulas and templates to use for your copywriting, with step-by-step guidance on how to implement them.

  • I reveal the tried-and-tested methods and techniques I have used in my own copywriting case studies to get results.

  • The course includes the little-known marketing psychology tricks that professional copywriters use to win life-long customers and clients.

What students say:

“Simply explained with concrete memorable examples by a highly competent instructor, this course delivers the “meat and potatoes” that books on the subject of copywriting have failed to deliver to me.” Fides Kukkola

“She’s called ‘Super Soph’ for a reason! I learned a lot – all practical information – no fluff. Sophie’s passion for her craft and for teaching really makes the course engaging. Most of all, she understands her audience and keeps it brief. 100% recommend this course. I made my web copy during the course in a day using Section 5.” Carrie Allen

“I had no idea creative copywriting existed and was putting too much pressure on myself to create a certain, “perfect” type of copy. This course has opened my eyes to how creativity lets your words shine and flow more easily.” Catherine Lee

My teaching style is straight-forward, clear, concise and to-the-point. I use practical real-life advice that you can apply straight away.  I can’t wait to get started with you on your journey to copywriting success. 

ENROL NOW and take your copywriting to the next level. 

See you on the inside!

The Foundations Of Copywriting

1
Introduction

Introduction to The Ultimate Copywriting Masterclass

2
The Three C's

Discover the three essential things you need to build a stable foundation for your copywriting.

3
How to Get Clarity In Your Writing

Learn how to avoid the common pitfalls that get in the way of clarity in your copywriting.

4
Finding Clarity - A Simple Solution

Use my simple acronym to help you remember an easy way that you can make your copywriting crystal clear.

5
Copywriting Foundations - The 2nd 'C'

Find out about The 2nd 'C' of the three foundations of copywriting.

6
The Focus Method

Learn my simple method to improve your copywriting and win over your potential customer.

7
Writing With Character

Learn how tone and voice can give your copy character.

8
Character Quick Fix

A simple trick to instantly give your copywriting more warmth and character.

Writing With Character: Find Your Voice

1
Find Your Voice

An introduction to the module

2
Write Like You Talk

Learn techniques to make your copy more conversational.

3
The One BIG Mistake That Can Kill Your Sales

Avoid the one big mistake that many copywriters make when trying to put character into their writing.

4
What's Your Style?

Find the right style for your copywriting.

5
One Short Writing Exercise and One Small Favour...

Create a Connection: Marketing Copy That Sells

1
Introduction to Marketing Copy That Sells

Find out the one thing you need to know about your product that will boost sales - even if you don't believe your business has a 'product' to sell.

2
The Simple Psychology Behind Copy That Sells

Unlock the key to on-demand sales and loyal customers.

3
What's Your USP?

Discover your USP to unlock the persuasive power of your copywriting.

4
Writing To Persuade

Techniques to improve the persuasive power of your copywriting

5
Write copy that makes your customer buy NOW

...in a way that has integrity and authenticity.

6
Leverage the Power of Emotive Copywriting

Write Emotionally-Driven Copy that Persuades

7
The Magic Word

...you need to know to write copy that sells to more than one kind of customer.

Winning Templates and Formulas

1
Introduction to Winning Templates and Formulas

An overview of the copywriting formulas and templates you will learn in this section of the course.

2
Narrative Storytelling

Use the Narrative Storytelling Formula to write copy that is exciting, interesting, and keeps people reading all the way to The End.


3
Get Personal

Learn how the Personal Copywriting Formula can persuade your reader.

4
Take Action

You will learn about different Action Templates you can use to convince your reader to take action every single time.

5
How to Write a Killer Headline

Templates to write successful headlines every single time.

6
The Often-Overlooked Ninja Writing Weapon

Get useful formulas for this often-overlooked copywriting weapon.

Writing Copy For Your Website

1
Introduction to Writing Copy For Your Website

An overview of the copywriting techniques you will learn in this section of the course.

2
Write High-Converting Copy For You Home Page

Learn how to write copy that converts your website visitors into life-long customers.

3
Applying The Focus Method To Your Website
4
Overhaul Your About Page

...and discover the one thing that you must include on your About Page (that most people forget)


5
Get a Fail-Proof Framework for your Sales Page

Quickly craft copy that turns your landing page into a high-converting sales machine.

6
Optimize Your Micro-Button Copy to Drive up Sales

Learn what copy will get clicks  and guide your reader to where you want them to go.

7
Drive Traffic to your Website With Your Copy Alone

Learn to write high-converting subject lines for blog post titles and social media updates that direct to your website.


Insider Techniques and Tips

1
Introduction to Insider Techniques and Tips
2
The One Pro Trick...

...that will instantly make your copy more engaging.

3
Plan Like A Pro

Learn how to use the power of planning to quickly write copy that is clear and concise.

4
The Test That Guarantees Your Copy Works Every Time

Try this simple test on your customers to discover their true pain point.

5
Tools of the Trade

I will reveal my little known secret stash of online tools and resources that I and other professional copywriters rely on every day.

Conclusion

1
Conclusion

Apply your new knowledge to your copywriting.

2
Copywriting Inspiration

my personal collection of quotes and tips from the best writers and experts, to leave you with some inspiration that will supercharge your writing efforts

3
Bonus Lecture

Useful links for copywriting, and get coupon codes for my other courses.

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

3 hours on-demand video
1 article
Full lifetime access
Access on mobile and TV
Certificate of Completion